Whatchamacallit Wednesday

Post titles/headlines really make a difference. Yesterday’s post entitled “Birds” was a dud. The number of blog views yesterday was less than half of the number of people who are signed up to follow Disaffected Musings either on WordPress or via email.

I have read that 70%-80% of people looking at blogs never get past the headline. I realize that with millions and millions of active blogs, not to mention millions of other potential Internet destinations, people perceive their time to be short and that competition for eyeballs is fierce. I guess cutesy post titles are for the birds. 🙂


Maybe or maybe not on this day in 1937 the last Cord automobile rolled out of assembly. The “source” that states this as a fact is not always reliable and I was unable to find corroboration. These cars are revered by many today and certainly the timing of the Cord automobile in general was unfortunate, being launched just months before the stock market crash and the beginning of the Great Depression.

Cord automobiles were not produced at all for model years 1933-35, inclusive. What the fans of the car won’t/can’t admit is that the cars, while being revolutionary in design and in engineering (along with Ruxton, Cord offered the first front-wheel drive cars of any significance sold in the US), the cars were fraught with quality issues. The Cord 810/812 of 1936-37 was plagued with transmission and overheating problems. The “coffin-nose” design drawn by famed designer Gordon Buehrig was actually a protest against Harley Earl’s belief that the face and front grille of a car made the design. (Buehrig had worked for Earl prior to designing the Cord.) Of course, the face of the 810/812 is, probably, its most famous feature.


See the source image


From gieldaklasykow.pl a picture of a 1937 Cord 812. Errett Lobban Cord founded the Cord Corporation in 1929 as a holding company for the numerous companies he controlled, most of which were related to transportation. His company manufactured Auburn and Duesenberg automobiles in addition to the eponymous Cord make. He had acquired Auburn in 1924 and Duesenberg in 1926. In 1937 he sold what was left of his corporation and later made millions in radio/TV and uranium.

Any Cord fans out there? Do any of you reading actually own one or know someone who does?






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2 thoughts on “Whatchamacallit Wednesday

  1. It’s ironic that in Buehrig’s little rebellion against Earl in Buehrig’s design for Cord, the “coffin nose” became the face of the car by which it is best known. Thus Buehrig inadvertently proved Earl right. Certainly that Cord is a ground breaking design, pointing the way toward the envelope bodies of the post World War II era – being one of the first cars not to have running boards, for example. The design of the body served both Hupp and Graham after A-C-D closed – the Hupp Skylark and the Graham Hollywood being built off of the Cord body dies. https://56packardman.com/2019/06/25/gear-head-tuesday-1941-graham-hollywood/

    Despite its mechanical issues, the Cord 810/812 attracted the “glitterati” of the day, including Amelia Earhart.


    1. Yes, of course, Buehrig proved Earl right. The power of unintended consequences, etc.

      I do think the cars are sui generis, even accounting for the Graham/Hupp look-alikes. I just don’t think they’d be very practical to own except as sort of a personal museum exhibit. As you know, the late Glenn Pray and his son Doug have built “modern” Cords and Auburns as well as providing parts and service to the originals.


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