Hyundai Concept Car

First, I will play the part of an old fogey (not much of a stretch, if any).

The plural of daughter is daughters not daughter’s. The plural possessive is their (as in their house), not thier or they’re or theyre or there. “Where you at?” is not a sentence or a question as that collection of words does not contain a verb. By the way, “where are you?” is just as short, but has the advantage of being grammatically correct.

Yes, I know language is not static. Still, a means of communication with no rules is not really communication. By the way, I’m available for copy editing work. 🙂


Hyundai Le Fil Rouge Concept (2018) - picture 1 of 26 - Front Angle - image resolution: 1600x1200

Obviously from a picture of the Hyundai Le Fil Rouge concept car. Although the grill is a little much, in my opinion, it is still quite an attractive car. (FWIW, “Le Fil Rouge” means “the red wire” in English although Hyundai is claiming it means “common thread.” C’mon, Hyundai, most people have language translation apps on their smartphones.)

The Le Fil Rouge was shown at the most recent Geneva Car Show. From

“In an interview with Automotive News, SangYup Lee, Hyundai’s head of styling, said we’ll see a Le Fil Rouge-inspired vehicle sometime next year and that the brand plans to move away from its current same-sausage-different-length approach to design [my note: I love that description of current Hyundai design]. Lee also said to expect future Hyundais to come with some Italian flair.

‘That emotional, sensuous beauty, you don’t find that in the volume brands,’ he told Automotive News. “For Hyundai to be sexier than Alfa Romeo, this is the mission we want to achieve.”

Lee also said he doesn’t see Hyundai abandoning sedans, even as crossovers get more popular. ‘The sedan is not going to die,’ he said. ‘That means you’ve got to do more on the sedan than the conventional three-box with a boring look. What are you going to do to make your sedan special? The SUV has to be very distinctive and is very important. But where do you want to take the sedan in the future?’

When it comes to Hyundai’s current reputation for offering good value, it doesn’t sound like Lee sees that changing anytime soon. Instead, he’d like Hyundai to be known for design in addition to value. ‘The value is a given already. I’d like to see people [say], ‘Hyundai has some sexy cars. Sexier than Alfa Romeo.’ That is the message I’d like to give to the world.”

While I think that the move to SUVs and pickup trucks is not going to reverse absent some exogenous shock (and/or Americans losing a lot of weight), I do think that automobile manufacturers are guilty of lack of imagination in designing sedans and that lack has accelerated the decline in the popularity of sedans.

What do you think?


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